Logo Redesign
Logo Redesign
The previous LADDERS logo, while functional with its straightforward design and ladder integrated "A", failed to capture our organization's welcoming spirit. Our formal appearance was deterring student engagement, so I was tasked with creating a more approachable design that would better reflect our vibrant community.
Tools Used:
The previous LADDERS logo, while functional with its straightforward design and ladder integrated "A", failed to capture our organization's welcoming spirit. Our formal appearance was deterring student engagement, so I was tasked with creating a more approachable design that would better reflect our vibrant community.
Tools Used:
⎯⎯
⎯⎯
A dynamic serif and sans-serif font combination
that balances professionalism with
approachability
An arc-based layout with "Rutgers Muslim
Student Association" curved above, optimized
for social media presence
A carefully positioned ladder and star emblem
that adds depth and symbolizes growth
The new logo features:
⎯⎯
A dynamic serif and sans- serif font combination that balances professionalism with approachability
An arc-based layout with "Rutgers Muslim Student Association" curved above, optimized for social media presence
A carefully positioned ladder and star emblem that adds depth and symbolizes growth
Design Iterations
Design Iterations
I explored different approaches before reaching the final design. Each iteration helped me refine the concept while maintaining the core elements of professionalism and approachability. Here are key iterations from this process:
I explored different approaches before reaching the final design. Each iteration helped me refine the concept while maintaining the core elements of professionalism and approachability. Here are key iterations from this process:
Version 3
Balanced retro and modern elements through font pairing and softened color palette. The reimagined ladder design and typography created harmony between professionalism and accessibility.
Version 1
Elevated the design with a sophisticated serif typeface and refined ladder element. The classic letterforms and structured layout created a traditional academic aesthetic while beginning to move away from strict formality.
Version 2
Adapted to a more dynamic approach with flowing script typography and deeper blue tones. The detached ladder and added star element brought movement and aspiration to the design, creating a more welcoming feel.
In the final version, I refined the circular composition and typography to achieve the perfect balance of professionalism and approachability. The thoughtful integration of the ladder motif and balanced elements better reflect the organization's welcoming spirit and commitment to student leadership.
In the final version, I refined the circular composition and typography to achieve the perfect balance of professionalism and approachability. The thoughtful integration of the ladder motif and balanced elements better reflect the organization's welcoming spirit and commitment to student leadership.
Linkedin Header
Linkedin Header
To strengthen our professional online presence, I adapted the logo into a LinkedIn header format, strategically positioning elements to maximize impact while ensuring brand consistency across social platforms.
TOOLS USED:
To strengthen our professional online presence, I adapted the logo into a LinkedIn header format, strategically positioning elements to maximize impact while ensuring brand consistency across social platforms.
TOOLS USED:
Merch Designs
Merch Designs
Building on the new logo design, we elevated our brand presence through curated club merchandise, featuring a sophisticated quarter-zip pullover and a sleek notebook.
TOOLS USED:
Building on the new logo design, we elevated our brand presence through curated club merchandise, featuring a sophisticated quarter zip pullover and a sleek notebook.
TOOLS USED:
Branding
Branding
Prior to the logo redesign, I took a dynamic approach to typography, selecting fonts that best complemented each individual design piece. After the redesign, I established a unified visual system by implementing the logo's typography consistently and fine tuning the brand color palette. This strategic alignment of design elements created a more cohesive and memorable brand presence
Prior to the logo redesign, I took a dynamic approach to typography, selecting fonts that best complemented each individual design piece. After the redesign, I established a unified visual system by implementing the logo's typography consistently and fine tuning the brand color palette. This strategic alignment of design elements created a more cohesive and memorable brand presence
sOCIAL mEDIA
sOCIAL mEDIA
We launched several targeted initiatives to foster deeper engagement with our
social media community.
We launched several targeted initiatives to foster deeper engagement with our social media community.
MEET THE TEAM
MEET THE TEAM
Our Meet The Team post introduced the faces behind our organization, helping followers connect with the people driving our mission. The post—designed before our brand refresh —featured typography and colors chosen to complement that specific design.
Our Meet The Team post introduced the faces behind our organization, helping followers connect with the people driving our mission. The post designed before our brand refresh —featured typography and colors chosen to complement that specific design.
Eid Mubarak
Eid Mubarak
We celebrated alongside our Muslim community members with an Eid Mubarak post, recognizing this joyous occasion that marks the end of Ramadan and embracing our community's cultural diversity. Following our logo redesign, this post utilized the new brand colors and fonts.
We celebrated alongside our Muslim community members with an Eid Mubarak post, recognizing this joyous occasion that marks the end of Ramadan and embracing our community's cultural diversity. Following our logo redesign, this post utilized the new brand colors and fonts.
Senior Spotlight
Senior Spotlight
The Senior Spotlight series showcased accomplished community members and their valuable insights. While maintaining our brand guidelines, I introduced visual variety to the series by using a coordinated palette of dark, medium, and brand-standard blue tones, creating visual distinction between posts while preserving the cohesive look.
The Senior Spotlight series showcased accomplished community members and their valuable insights. While maintaining our brand guidelines, I introduced visual variety to the series by using a coordinated palette of dark, medium, and brand-standard blue tones, creating visual distinction between posts while preserving the cohesive look.
events
events
Ladders empowered Muslim professionals through its dynamic career development platform, hosting impactful events throughout each semester. As the lead designer, I crafted distinctive visual identities for each event, translating their unique objectives into compelling promotional materials that captured their individual character while maintaining the visual consistency established in our earlier brand framework.
Ladders empowered Muslim professionals through its dynamic career development platform, hosting impactful events throughout each semester. As the lead designer, I crafted distinctive visual identities for each event, translating their unique objectives into compelling promotional materials that captured their individual character while maintaining the visual consistency established in our earlier brand framework.
Islamic Finance
Conference
Islamic Finance Conference
The Islamic Finance Conference served as an educational platform, offering attendees valuable insights into financial management through an Islamic lens. My design approach for this event married traditional Islamic motifs with contemporary elements to reflect both its cultural foundation and professional nature. The visual identity, implemented across Instagram posts and team name tags, featured intricate geometric patterns balanced with professional typography. To enhance visual hierarchy and add sophistication, I incorporated subtle shadows for depth and strategic gradient treatments in elements like the background and floral motifs. This thoughtful blend of traditional and modern design elements, executed within our existing brand colors, created a cohesive visual narrative that honored both the event's professional context and its Islamic heritage.
The Islamic Finance Conference served as an educational platform, offering attendees valuable insights into financial management through an Islamic lens. My design approach for this event married traditional Islamic motifs with contemporary elements to reflect both its cultural foundation and professional nature. The visual identity, implemented across Instagram posts and team name tags, featured intricate geometric patterns balanced with professional typography. To enhance visual hierarchy and add sophistication, I incorporated subtle shadows for depth and strategic gradient treatments in elements like the background and floral motifs. This thoughtful blend of traditional and modern design elements, executed within our existing brand colors, created a cohesive visual narrative that honored both the event's professional context and its Islamic heritage.
Career Panel &
Networking
Career Panel & Networking
The Career Panel & Networking event was designed to empower students in expanding their professional connections. The event's promotional Instagram design embraced a sophisticated winter theme, weaving together seasonal elements with professional polish. I crafted a layered visual approach using varied gradients of our brand colors, adjusted to evoke a winter atmosphere. Delicate snowflake patterns were strategically placed to enhance the seasonal motif, while subtle shadow work added dimension to the typography. The font pairing balanced professionalism with seasonal charm, combining elegant script with refined serif typefaces. This thoughtful integration of winter-inspired design elements with professional undertones created an inviting yet polished aesthetic that reflected the event's networking focus.
The Career Panel & Networking event was designed to empower students in expanding their professional connections. The event's promotional Instagram design embraced a sophisticated winter theme, weaving together seasonal elements with professional polish. I crafted a layered visual approach using varied gradients of our brand colors, adjusted to evoke a winter atmosphere. Delicate snowflake patterns were strategically placed to enhance the seasonal motif, while subtle shadow work added dimension to the typography. The font pairing balanced professionalism with seasonal charm, combining elegant script with refined serif typefaces. This thoughtful integration of winter inspired design elements with professional undertones created an inviting yet polished aesthetic that reflected the event's networking focus.
Resume &
Interview Workshop
Resume &Interview Workshop
The Resume and Interview Workshop equipped students with essential job seeking skills. For the event's Instagram promotion, I created a design that cleverly referenced the job application process through a textured paper background, symbolizing resumes and professional documents. To maintain brand consistency while adding visual interest, I layered our signature gradients and star motifs over the textured backdrop. The organization's brand colors anchored the design, while carefully selected serif typography conveyed approachable professionalism—reflecting the workshop's supportive yet career-focused nature.
The Resume and Interview Workshop equipped students with essential job seeking skills. For the event's Instagram promotion, I created a design that cleverly referenced the job application process through a textured paper background, symbolizing resumes and professional documents. To maintain brand consistency while adding visual interest, I layered our signature gradients and star motifs over the textured backdrop. The organization's brand colors anchored the design, while carefully selected serif typography conveyed approachable professionalism—reflecting the workshop's supportive yet career-focused nature.
FIRST YEAR ORIENTATION
FIRST YEAR ORIENTATION
The First Year Orientation event guided incoming Muslim students through their transition to college life at Rutgers. In designing both the Instagram promotion and presentation materials, I created a visual narrative that connected students to their new campus home. The centerpiece was a dimensional reimagining of the Rutgers skyline—evolving my earlier 2D illustration from MSA merchandise into a striking 3D rendering. This architectural element floated on a dynamic gradient background drawn from our brand colors, creating depth and visual interest. The choice of sans serif typography struck an ideal balance between academic professionalism and welcoming accessibility, reflecting the event's role in supporting students at this significant milestone.
The First Year Orientation event guided incoming Muslim students through their transition to college life at Rutgers. In designing both the Instagram promotion and presentation materials, I created a visual narrative that connected students to their new campus home. The centerpiece was a dimensional reimagining of the Rutgers skyline evolving my earlier 2D illustration from MSA merchandise into a striking 3D rendering. This architectural element floated on a dynamic gradient background drawn from our brand colors, creating depth and visual interest. The choice of sans serif typography struck an ideal balance between academic professionalism and welcoming accessibility, reflecting the event's role in supporting students at this significant milestone.
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