Logo
The design process began with Libre Baskerville, an elegant serif typeface that conveys quality and reliability. A key challenge was integrating a DNA motif within the 'S' character – connecting directly to the company's biotech focus. After exploring concepts in Procreate, I refined the chosen design in Adobe Illustrator. To add depth and sophistication, I incorporated a subtle inner bevel, giving the logo a dimensional quality that helps it stand out. The logo was developed in three responsive variations – vertical, horizontal, and small – ensuring versatility across all design materials.
TOOLS USED:
Logo
The design process began with Libre Baskerville, an elegant serif typeface that conveys quality and reliability. A key challenge was integrating a DNA motif within the 'S' character – connecting directly to the company's biotech focus. After exploring concepts in Procreate, I refined the chosen design in Adobe Illustrator. To add depth and sophistication, I incorporated a subtle inner bevel, giving the logo a dimensional quality that helps it stand out. The logo was developed in three responsive variations – vertical, horizontal, and small – ensuring versatility across all design materials.
TOOLS USED:
Branding
Branding
The brand identity evolved naturally from the logo design, focusing on creating a distinctive visual language that sets WadidSci apart in the biotech space. The color palette merges the scientific associations of green with the professional reliability of blue, resulting in two distinctive teal shades as primary colors. These are anchored by off white and black, with four complementary accent colors completing the scheme. The typography pairs the logo's Libre Baskerville with Montserrat – a thoughtful combination that balances classic reliability with modern professionalism.
The brand identity evolved naturally from the logo design, focusing on creating a distinctive visual language that sets WadidSci apart in the biotech space. The color palette merges the scientific associations of green with the professional reliability of blue, resulting in two distinctive teal shades as primary colors. These are anchored by off-white and black, with four complementary accent colors completing the scheme. The typography pairs the logo's Libre Baskerville with Montserrat – a thoughtful combination that balances classic reliability with modern professionalism.
COLORS
COLORS
Primary
Primary
Dark teal
Dark teal
#22333b
#22333b
teal
teal
#5e7c87
#5e7c87
off White
off White
#f2f4f3
#f2f4f3
Black
Black
#000000
#000000
Secondary
Secondary
Dark gray
Dark gray
#666666
#666666
gray
gray
#999999
#999999
White
White
#ffffff
#ffffff
Green White
Green White
#f0f4ef
#f0f4ef
FONTS
FONTS
Aa
Aa
Aa
Aa
Primary
Primary
Libre Baskerville
Libre Baskerville
Secondary
Secondary
Montserrat
Montserrat
business card
business card
With the brand foundation established, I translated these elements into tangible business tools, starting with cost effective single-sided business cards. The design maintains visual impact while working within startup budget constraints, strategically arranging the horizontal logo variation to showcase the full business name and slogan. To honor the digital logo's sophistication, I incorporated raised spot gloss, creating an elegant reflective finish that captured the same luminous quality of the original design.
TOOLS USED:
With the brand foundation established, I translated these elements into tangible business tools, starting with cost effective single-sided business cards. The design maintains visual impact while working within startup budget constraints, strategically arranging the horizontal logo variation to showcase the full business name and slogan. To honor the digital logo's sophistication, I incorporated raised spot gloss, creating an elegant reflective finish that captured the same luminous quality of the original design.
TOOLS USED:
letter
letter
Building on the business card's success, I expanded the brand's professional presence through a letterhead template. The design maintains the established hierarchy, with the logo and slogan anchoring the top left, while introducing new elements like a horizontal rule and watermark that would become signature touches across other materials. The typography continues our brand story, with Montserrat ensuring readability and consistency throughout.
TOOLS USED:
Building on the business card's success, I expanded the brand's professional presence through a letterhead template. The design maintains the established hierarchy, with the logo and slogan anchoring the top left, while introducing new elements like a horizontal rule and watermark that would become signature touches across other materials. The typography continues our brand story, with Montserrat ensuring readability and consistency throughout.
TOOLS USED:
Brochure
Brochure
As the brand system matured, I created a focused digital product brochure that would showcase WadidSci's offerings while maintaining our established visual standards. The design integrates standardized product photography against our signature gradient backdrops, creating a clean, professional document that both highlights products and reinforces brand identity. This approach to product presentation would later influence our packaging design strategy.
TOOLS USED:
As the brand system matured, I created a focused digital product brochure that would showcase WadidSci's offerings while maintaining our established visual standards. The design integrates standardized product photography against our signature gradient backdrops, creating a clean, professional document that both highlights products and reinforces brand identity. This approach to product presentation would later influence our packaging design strategy.
TOOLS USED:
packaging
packaging
With the product presentation established, I developed a comprehensive packaging system that needed to balance brand impact with budget constraints. The solution integrated elements from our existing materials – the product brochure and letter template – into a cohesive label design. Custom packaging tape featuring a diagonal repeating logo pattern and a branded stamp completed the system, transforming standard packaging into a sophisticated brand experience while maintaining cost efficiency.
TOOLS USED:
With the product presentation established, I developed a comprehensive packaging system that needed to balance brand impact with budget constraints. The solution integrated elements from our existing materials – the product brochure and letter template – into a cohesive label design. Custom packaging tape featuring a diagonal repeating logo pattern and a branded stamp completed the system, transforming standard packaging into a sophisticated brand experience while maintaining cost efficiency.
TOOLS USED:
Merchandise
Merchandise
Extending the brand into promotional items, I designed merchandise that would serve as client gifts and marketing tools. The centerpiece was an original illustration that united our product focus with the brand's scientific roots, featuring current and prospective products arranged on a DNA-shaped shelf display that echoed the logo's molecular motif. A subtle QR code integrates seamlessly, linking to the company website. The dramatic drop shadow reinforces the forward-thinking spirit of the slogan, while textured gradients in brand colors maintain visual consistency. The result is a compelling design that transforms promotional items into powerful brand ambassadors.
TOOLS USED:
Extending the brand into promotional items, I designed merchandise that would serve as client gifts and marketing tools. The centerpiece was an original illustration that united our product focus with the brand's scientific roots, featuring current and prospective products arranged on a DNA-shaped shelf display that echoed the logo's molecular motif. A subtle QR code integrates seamlessly, linking to the company website. The dramatic drop shadow reinforces the forward thinking spirit of the slogan, while textured gradients in brand colors maintain visual consistency. The result is a compelling design that transforms promotional items into powerful brand ambassadors.
TOOLS USED:
Banner
Banner
Building on the success of the merchandise illustration, I adapted this visual element for an office banner, incorporating a dynamic dark teal to white gradient backdrop. Taking advantage of the larger format, I explored various layouts to include comprehensive information. To maintain visual balance while displaying multiple content elements, I utilized contained text boxes, creating a structured design that remained clean and impactful without appearing cluttered.
TOOLS USED:
Building on the success of the merchandise illustration, I adapted this visual element for an office banner, incorporating a dynamic dark teal to white gradient backdrop. Taking advantage of the larger format, I explored various layouts to include comprehensive information. To maintain visual balance while displaying multiple content elements, I utilized contained text boxes, creating a structured design that remained clean and impactful without appearing cluttered.
TOOLS USED:
presentation
presentation
Culminating the brand system, I developed a concise pitch presentation that distills WadidSci's value proposition into seven focused slides. Through strategic content organization and visual hierarchy, I balanced brand consistency with impactful storytelling, incorporating meaningful graphics that enhance rather than distract from the core message. The design synthesizes all previous brand elements – from typography to gradient treatments – while ensuring complex information remains clear and engaging. The result is a compelling presentation tool that embodies the sophisticated yet accessible nature of the brand we built, enabling efficient and memorable client communications.
TOOLS USED:
Culminating the brand system, I developed a concise pitch presentation that distills WadidSci's value proposition into seven focused slides. Through strategic content organization and visual hierarchy, I balanced brand consistency with impactful storytelling, incorporating meaningful graphics that enhance rather than distract from the core message. The design synthesizes all previous brand elements – from typography to gradient treatments – while ensuring complex information remains clear and engaging. The result is a compelling presentation tool that embodies the sophisticated yet accessible nature of the brand we built, enabling efficient and memorable client communications.
TOOLS USED:
Explore
Further
Explore
Further
Discover how user research and thoughtful interaction design shaped WadidSci’s digital presence through a responsive, accessibility focused website experience.
Discover how user research and thoughtful interaction design shaped WadidSci’s digital presence through a responsive, accessibility focused website experience.
View UX Case Study
View UX Case Study
View UX Case Study
View UX Case Study
